Biosensors have been popping up in academic papers for some time, and they all cite the same aspect: it's going to be the next big thing, next big thing, etc. Biosensors research focuses mostly on validating the new device against a standard available protocol. I have seen biosensors that validate against HPLC, ELISAs, spectrophotometry etc. However, a lot of biosensors target the same analyte, and they provide different transducers, materials, pathways and recognition techniques to sample those analytes in a complex media. Some 'projects' of biosensors are more attractive than others. Some are more 'novel', others are more 'proven'. If I were to commercialize biosensors on a large scale, let's say in an over-the-counter fashion, my materials would need to be cheap and disposable, environmentally-friendly; if they were to be in a lab, otherwise, the biosensor would have to be able to run multiple times. My question is (and it's a little philosophical), how do you choose, from a entrepreneurial point of view, that a biosensor that just has the 'it's gonna sell a lot' feature among so many available options to sense something? I wish I knew how the guys at the diabetes/glucose biosensor had the idea to put their invention into the market, in an era where no one would expect a little strip with a blood drop to measure their sugar levels. Are there any similar ones on their way?