Hello! For Global Optimization I often use random-search oriented methods, such as Genetic Alg., Cross-Entropy Alg., etc. I always see, that accuracy and speed of convergence very large depend of Goal Function structure and parameters. For example, for MLE optimization we can use Weibul CDF as
{1-exp(-a*t^b)} or {1-exp(-t/w)^b)}. May be, you have read some generic recommendations, how to select structure and set of Goal Function parameters.