SURE-QUAL- index used to measure the relationship quality of two groups. It’s may be Farmer and processor (Schulze, Wocken & Spiller, 2006.), farmer and intermediaries.
“The resulting Supplier Relationship Quality Index (“SURE-QUAL- index”) represents the overall assessment of an agribusiness processor through the farmer-suppliers.” (Schulze, Wocken & Spiller, 2006.)
SUREQUAL index measures the Relationship Quality of the farmer and supplier using trust, commitment, and satisfaction.
I want to know that is, how we decide the ranges of the relationship quality (Excellent, Medium, and Low), how we decided to that values which are represent the ranges?
The SURE-QUAL-index is indeed a wonderful innovation for assessing agribusiness processor that hinges on maintaining a healthy relationship between farmers and their suppliers.
The relationship can be analyzed using series of surveys such as household panel surveys. The designed measurement instruments you can use include:The Dyadic Adjustment Scale (DAS), Relationship Dynamic Scale (RAS), the Positive and Negative Relationship Questionnaire (PNRQ).
