What theory are applicable within the soft drinks industry and how this theory are applicable to B2B scenarios and B2C?
I am trying to write how the role of a marketing strategist in a Business to Business (B2B) market setting differs from that of a marketing strategist in a Business to Consumer (B2C) market...
09 October 2018 7,314 6 View
Can marketing stop the war ?
06 August 2024 3,661 11 View
o impacto da Gestão Estratégica de Marketing, na tomada de decisões empresariais?
10 July 2024 3,430 0 View
Scales?
10 July 2024 1,176 2 View
I am seeking funding to support a postdoctoral research position in the field of Business Administration with a specialization in Marketing.
08 July 2024 9,910 5 View
As a marketing student I am performing research on client's attitude or barriers when they choose or hire architect or interior designer to construct their houses or renovate their home
08 July 2024 1,263 0 View
I would like to know what are the main advantages of doing a PhD degree in Marketing.
04 July 2024 1,437 3 View
Assessing the Feasibility of Vacation Homes and Vehicle Rentals in India In my article, "Assessing the Feasibility of Vacation Homes and Vehicle Rentals in India: Understanding Market Needs,...
03 July 2024 5,535 1 View
It seems that since 2012 Rio +20 Conference, the world has been moving away from science based perfect market thinking, a moved that apparently has been helped by the confusion created by the 2012...
02 July 2024 4,530 4 View
How has the evolution of digital media impacted marketing and how do emerging technologies like 5G networks and edge computing impact digital marketing opportunities?
28 June 2024 2,821 2 View
What is the potential of blockchain technology in the transition towards sustainable food systems and how big is the blockchain in agriculture market?
28 June 2024 675 5 View