Currently, I am writing my thesis on internationalization and TMT faultlines. Faultlines are hypothetical lines which divide a TMT into subgroups based on the alignment of multiple attributes (e.g., age, gender).

My baseline hypothesis is as follows:

H1. Family firms have a lower degree of internationalization than non-family firms.

However, I now want to add my two moderation variables: identity-based faultlines (IBF) and knowledge-based faultlines (KBF).

1. If I include the IBF then my baseline hypothesis becomes even worse so: the degree of internationalization for family firms will become even lower. (i.e., less internationalization)

2. If I include the KBF then my baseline hypothesis becomes less worse so: the degree of internationalization for family firms will become higher (i.e. more internationalization).

Now I am not sure if my moderators are positive or negative. Does IDF negatively moderate the relationship described above? Does KBF positively moderate the relationship described above?

Or is it the other way around?

Hopefully, you can provide me with an answer.

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