The truth is, there’s no exact formula for deciding how much time to spend on your own social efforts.
For example our company has multiple social media managers working around the clock, while smaller shops may only dedicate a few hours to social every week.
I believe that social media is a powerful tool, but one of the most important uses of social networks for business is to engage with their current and prospective customers.
The engagement portion of your schedule can be split into two different initiatives:
Responding to inbound messages
Looking for new opportunities
Personally with my team we spend an average of 18 hours per day because our company works worldwide.
https://www.randieri.com/en/english-how-much-work-time-per-day-do-you-spend-on-social-media/
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I think 18hours a day is way too much. I spednd that much time in a week maybe.
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