Social phobics experience overwhelming anxiety and excessive self-consciousness when in social situations accompanied by fear of humiliation and embarrassment. Whilst it is usual for most people to feel apprehensive about certain social events, such as public speaking, the anxiety experienced by social phobics is so intense that it can literally make sufferers of this condition avoid any social situation.
Social Media and Social Anxiety: Gift or Burden?
Susan Cain: The power of introverts
What happened is we had evolved an agricultural economy to a world of big business.And so suddenly people are moving from small towns to the cities. And instead of working alongside people they've known all their lives, now they are having to prove themselves in a crowd of strangers.So, quite understandably, qualities like magnetism and charisma suddenly come to seem really important. And sure enough, the self-help books change to meet these new needs and they start to have names like "How to Win Friends and Influence People." And they feature as their role models really great salesmen. So that's the world we're living in today. That's our cultural inheritance.