What could be the possible reasons that stakeholders of sustainable product development are supporting and contributing in the success of the product but innovation climate of the organization isn't moderating this relationship? Any references will be really helpful.
Innovation climat relates to novelty more then to meaningfullnes.
any product has a life cycle depicted . we are in need to NPD after declining phase. this innovation either to be transformational innovation i.e producing a new product or incremental innovation that either to change in ingredients of products or change of packaging or change in market sectors.So NPD might be not the simplest way to get out of declining phase.
Anyway, the literature of innovation is still in foundation stages therby such cases it need further investigation in literature of research in the field. hereunder attached some research papers or books might be required for your question>
sorry I'm not able to download other docs now. later on I will send them
Often how do you implement innovation and what process you follow during NPD does make a big difference.
For instance, detecting and early fixing of design can save a considerable amount of time, which can otherwise result in material waste, additional planning time, design time, reprocessing, and lost time-to-market implied by the correction process.
The following paper outline many such scenarios, and what one should do to entice innovation, and improve quality and contents.
Article Re-engineering life-cycle management of products to achieve ...
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