It can impact job involvement attitude. The short video an individual watch, he/she may be less likely to go into the depth of the job which may result in mediocrity and general compliance with the job responsibilities. It also influences your cognition ability which in turn impact your intention or behavior how to view and handle the job responsibilities. Employee can develop avoidance attitude or psychological withdrawal behavior from the job due to reduced focus on the job.

Watching short educational videos has been shown to positively impact employee performance in various ways. Firstly, these videos offer quick and accessible learning opportunities, enabling employees to easily fit learning into their busy schedules. For instance, a study by Panopto found that 94% of employees find short video content helpful for learning and development, highlighting its effectiveness in accommodating employees' time constraints.

Moreover, short videos deliver targeted training tailored to specific skills or knowledge areas, making learning more relevant and applicable to employees' roles. For example, companies like LinkedIn Learning provide a vast library of short video courses covering topics ranging from technical skills to leadership development, allowing employees to access relevant training materials based on their individual needs.

Additionally, short videos enhance knowledge retention by presenting information in a concise and engaging format. Research by the University of California, Irvine, suggests that learners retain 25-60% more information when content is presented through video compared to text-based materials. By leveraging visual and auditory elements, short videos can effectively convey complex topics and increase understanding among employees.

Furthermore, short videos promote continuous learning culture within organizations by encouraging employees to engage in self-directed learning. Platforms like TED-Ed and Coursera offer short, bite-sized videos on various subjects, empowering employees to explore new interests and expand their skill sets outside of formal training programs.

Overall, incorporating short videos into employee development initiatives can lead to increased productivity, efficiency, and job satisfaction. By providing quick, targeted, and engaging learning experiences, organizations can support employee growth and development in a flexible and accessible manner.

You can refer to the "observational learning" concept to explain the association, derived from SCT.

Dear Professor Pachauri,

Thank you very much for your response to my query on ResearchGate and for providing valuable insights.

I fully agree with your points. Could the mediocre job performance and general compliance with work responsibilities be supported by the theory of job resource-demands? Additionally, regarding the impact of short videos on cognitive abilities, if measurement is required, is it typically done using experimental paradigms in psychology or can it be achieved through questionnaire formats?

Your perspectives will greatly assist me in further exploring this issue and better considering these factors in my research.

Once again, I appreciate your response and advice. Your participation and support are highly valued. Vivek Pachauri

Dear Mr. Nyabuto,

Thank you for your insightful response regarding the positive impact of short educational videos on employee performance. Your insights underscore the significant role that short videos can play in enhancing productivity, efficiency, and job satisfaction among employees. By providing flexible and engaging learning experiences, organizations can empower their employees to grow and develop continuously, which very surprising me. Once again, thank you for your valuable contribution to this discussion. Steve Nyabuto

Dear Professor Laradi,

Thank you very much for your response. Your mention of the "observational learning" concept as derived from Social Cognitive Theory offers valuable insight into explaining this association. Your suggestion provides a valuable direction for further exploration of this issue, allowing for a deeper understanding of this correlation in my research.

Once again, I appreciate your contribution and support. Your input has been immensely helpful. Sofiane Laradi