In Uganda, the financial services sector is increasingly adopting artificial intelligence (AI) to streamline operations and enhance customer experiences. This research question seeks to explore the effects of AI integration on customer satisfaction and trust within this context. Specifically, it aims to understand how AI-driven services, such as personalized financial advice, fraud detection, and customer service chatbots, are perceived by users in terms of their reliability, efficiency, and overall impact on the customer experience.

The inquiry is grounded in the broader context of digital transformation in emerging economies, where the adoption of technology in financial services presents both opportunities and challenges. Given the rapid pace of AI development and its potential to revolutionize financial interactions, this research could provide valuable insights into consumer attitudes and inform strategies for implementing AI in a way that fosters trust and satisfaction.

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