Social media is helpful for us, it is useful tool to connect peoples from all over the world. Also update our knowledge.

Dear Dr. Shankar Karuppannan

With the emergence of social media, we have seen a considerable amount of change in information and communication technology. Social media has played a key role in this transformation.

Let us have a look at some of the stats that demonstrate the power of Social Media-

• From the 4.2 billion users, Social Media has 3.03 billion active users
• More than 90% of the global brands use at least 2 Social Media Accounts
• Facebook Messenger and WhatsApp is responsible for handling around 60 billion messages every day

The process of change is not over yet and we are still witnessing ongoing changes in this sector.

Social media represents the virtual world appropriate to the ideas of most human beings, which provides everything that may be forbidden or unacceptable in the real world.

Those represents 80% of social media users and the rest may be for business communications or for gain special benefits

Social media is helpful for us, it is useful tool to connect peoples from all over the world. Also update our knowledge.

Reasons people use social media and its importance:

Researchgate is used to seek, access, share, disseminate knowledge.

" ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. ResearchGate.

Type of siteSocial network service for scientistsUsers 15 million (April 2018)

LaunchedMay 2008

Current statusactive"

(https://en.wikipedia.org/wiki/ResearchGate)

Other social media sites are used for communication purpose like contacting distant relatives, friends, families; and other fun activities( fun activities might have broader range of activities).

" Instagram Statistics

Total Number of Monthly Active Instagram Users:

1 billion

Last updated: 9/17/18

Total Number of Daily Active Instagram Users:

500 million

Last updated: 9/17/18

Instagram Stories Daily Active Users:

400 million

Last updated: 9/17/18

Number of Photos Shared to Date:

50 billion

Last updated: 9/17/18

Number of Businesses on Instagram

25 million

Last updated: 12/24/17

Number of Instagram Likes per day:

4.2 billion

Number of Photos & Videos uploaded per day:

100 million+

Last updated: 9/17/18

Instagram Demographics

• 68% of Instagram users are Females.
• 80% of Instagram users come from outside the U.S.
• 77.6 million Instagram users are from the US.
• Instagram is used by 31% of American women and 24% of men.
• Six in ten online adults have Instagram accounts.
• 32% of all Internet users are on Instagram.
• 59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
• 38% of female internet users use Instagram and 26% of male internet users use Instagram
• 72% of Teens use Instagram.

Instagram Financials

• An estimated 71% of US businesses are on Instagram in 2018.
• Instagram Now Has More Than 1 Million Monthly Advertisers and 8 Million Business Profiles.
• Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
• Instagram’s Mobile Ad revenue is expected to hit $7 billion in 2018.
• 78% of Influencers Prefer Instagram for Brand Collaboration.
• User-Generated Content Has a 4.5% Higher Conversion Rate.
• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.

Fun Facts

• More than 50 Billion photos have been uploaded to Instagram so far.
• Posts With a Location Get 79% More Engagement.
• 7 out of 10 Hashtags on Instagram Are Branded.
• Photos With Faces Get 38% More Likes.
• Posts with at least one hashtag average 12.6% more engagement.
• Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
• Instagram Users Engage More on Weekdays with Tuesday and Thursday showing most engagement.
• 50% of Instagram Captions & Comments Contain Emojis.
• Instagram videos get 2 times the engagement of photos that any other social media platform.
• The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
• Pizza is the most Instagrammed food globally, followed by Sushi.
• Instagram influencers are charging up to $100,000 for a sponsored post"

( https://www.omnicoreagency.com/instagram-statistics/, Last updated: Jan 6, 2019 )

Social media now is important part of our life.

Social media reflects our sociological life ie why it is important to pave in modern

world .

Thank you for all the wonderful answers!