Dear Elisha Lim,

I believe that the influence of Facebook and other dominant social media portals is high in terms of building and consolidating a specific brand image of companies, products, services and people. Marketing tools are currently developing the fastest in new online media, including on social networks. More and more companies, including the SME sector, will place company profiles on social media portals. Most marketing innovations are currently being created in marketing conducted in new media on the Internet. Group websites of fans of a specific brand, product, service or person are assumed. There are blogs on which users of particular products, services, fans of a given brand, people etc. enter positive or negative comments. There are also specialized advertising companies that deal with this on request. Then, the image of a specific brand, product, service, Person etc., built on the Internet, may differ significantly from reality, at least when a specific product, the brand is new, it is little known, has a limited group of fans, etc.

Best wishes