May I ask help my colleagues in the interpretation of this regression equation from the study -

Determinants of Profitability of the Local Businesses in Naga City: An Analysis of Relationship of the Business Profile and the Extent of Use of Social Media Zones

where

profitability = profitability ratio ( net income /sales)

x3 = number of times the page is followed

x4= number of times the page is shared

Your help will very much be appreciated. Thanks in advance.

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