To what extent do artificial intelligence technology, Big Data Analytics, Business intelligence and other ICT information technology solutions typical of the current Fourth Technological Revolution support marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns?
Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.
In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.
I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:
OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT
Article OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL I...
In view of the above, I address the following question to the esteemed community of scientists and researchers:
To what extent does artificial intelligence technology, Big Data Analytics, Business intelligence and other ICT information technology solutions typical of the current Fourth Technological Revolution support marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns?
How do artificial intelligence technology and other Industry 4.0/5.0 technologies support Internet marketing processes?
What do you think about this topic?
What is your opinion on this issue?
Please answer,
I invite everyone to join the discussion,
Thank you very much,
Best regards,
Dariusz Prokopowicz
The above text is entirely my own work written by me on the basis of my research.
In writing this text, I did not use other sources or automatic text generation systems.
Copyright by Dariusz Prokopowicz
Dear Dariusz Prokopowicz Here’s my contribution. Alright, buckle up for some casual talk on how AI and other fancy tech boost online marketing! So, imagine you're running an online store, right? AI swoops in like a superhero to analyze data faster than you can say "sell." It crunches numbers to predict what your customers want, helping you tailor your ads and products. Plus, it can handle repetitive tasks like email campaigns or chatbots, leaving you more time to brainstorm killer strategies. Then there's Industry 4.0/5.0 tech, like IoT and big data. These babies collect all sorts of juicy info from smart devices, giving you insights into consumer behavior that you never knew you needed. Long story short, AI and pals are like your trusty sidekicks, making online marketing a breeze.
Artificial intelligence and other Industry 4.0/5.0 technologies bolster online marketing by enhancing customer targeting, personalization, and automation. AI analyzes vast amounts of data to identify consumer preferences, optimize ad campaigns, and offer tailored product recommendations. Additionally, technologies like machine learning automate repetitive tasks, streamline workflows, and enable real-time analytics for better decision-making, ultimately improving overall marketing efficiency and effectiveness.
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