Dear Mohamed, what a fascinating question! I would guess that certain attributes may be important across higher education institutions, but that a particular mix of attributes would characterize a particular institution. The type of higher education institution, for instance, a contact institution versus a distance education institution may also play a role (this, however, is just a hunch).  Please find attached a link to a brief Google Scholar search that relates to your question.

Good luck.

https://scholar.google.co.za/scholar?as_ylo=2012&q=%22brand+equity%22+and+higher+education+and+models&hl=en&as_sdt=0,5

Dear Mohamed, what a fascinating question! I would guess that certain attributes may be important across higher education institutions, but that a particular mix of attributes would characterize a particular institution. The type of higher education institution, for instance, a contact institution versus a distance education institution may also play a role (this, however, is just a hunch).  Please find attached a link to a brief Google Scholar search that relates to your question.

Good luck.

https://scholar.google.co.za/scholar?as_ylo=2012&q=%22brand+equity%22+and+higher+education+and+models&hl=en&as_sdt=0,5

Dear its a mix of what exactly the institute is producing (Output)

it can be in terms of:

1. Alumni (what the passed out students are doing)

2. Educational Qualification and Background of the faculty members 

3. Research Contribution (what is the level of research done by the faculty members of the institution. 

4. Infrastructure (what overall facilities are available in an institution 

5. Placement (where institute is helping and getting their students placed, package of the students)

6. Funded projects and Consultancy work performed by the institution 

7.  Approval (Affiliation)  

8. Social Responsibility of the institution 

Hope this will help. All the best

I advice you to try with a qualitative approach to have more informations about the attributes to mesure this concept 

Good luck 

Students of private universities measured on brand identity for collegiate institution or service, of these 70% of the total were higher education institutions,.

https://www.google.co.in/url?sa=t&source=web&rct=j&url=http://www.na-businesspress.com/JABE/Jabe105/WongWeb.pdf&ved=0ahUKEwi2scnZp43KAhWUvo4KHQ5SCVE4PBAWCBkwAA&usg=AFQjCNEuu6b7JekBzukiJDuPrUkCGqPJEA&sig2=u_l-Xfw08ffDy4WIZ9Roew

In the United States, there are several publications that rate higher education institutions, like Forbes and US News & World Report.  Their rubrics may provide you some guidance.

I think the Design the questionaries' and  conduct the survey the reports this purpose from different institutions... 

Certainly good strength / performance below mentioned aspects refers to Good Higher Institution.

1. Reach of Alumni (what the passed out students are doing)

2. Quality and experience of the faculty members 

3. Research & Consultancy Level  

4. Infrastructure and Facility available for smooth functioning

5. Placement (where institute is helping and getting their students placed, package of the students)

6. Ranking and accreditation   

I think UGC should release a list of raking of higher educations.

We cannot trust any other agency for it.

Dear Ritesh Dwivedi,

I am writing to you to give you a book proposal that could help you in your research.

Equity and Efficiency Considerations of Public Higher Education by Salvatore Barbaro, Springer-Verlag Berlin Heidelberg 2005.

It is a mathematical calculation. I hope that I have helped.

Best regards

Interesting question & nice contributions. I am following.

Interesting.