It is important, I think, not to narrow the question only instructionally and instrumentally. Children, adolescents and young adults, but also adults, are involved in a socialising context with digital and social media. Interaction via digital media and in social communities contributes to being able to participate culturally and socially in society, which is accompanied by more or less subtle digital consumption compulsions.
Bearing this in mind, it is advisable that educators, teachers and lecturers not only attach importance to dealing with digitality and mediality in an appropriate, enlightening and emancipatory way from the point of view of knowledge competence, but also to take into account the fact that children and young people are developing as persons. In this context, it is important to get to know digital and social media as cultural, learning and knowledge techniques. Through this understanding, it should be possible for children and young people to also read through these educational media. If, in addition, the development of personality and personal identity is successively promoted, adolescents will develop their own intrinsic motivations, which will inevitably make them reach for books.
Of course, all this must be justified by an appropriate pedagogical approach.