Social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities. In addition, there is the issue of the risk of losing personal data that may be stolen from social media portals. This risk also shapes the potential discomfort of using social media portals, if it turns out that some part of personal data has been mistakenly made public or stolen by cybercriminals. Unfortunately, despite the assurances of companies that run social media portals, information on these websites is not always fully secured and can be stolen by cybercriminals. In addition, the issue of downloading data from social media portals by large companies to Big Data database systems should be added in order to process them for marketing purposes. The issue of privacy in social media is very important and is related to the security of personal information. Privacy is at risk in terms of information posted on social media portals.

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