For background, my dependent variable is consumer satisfaction and the independent variable I am talking about is a categorical variable = degree of visual clutter with two conditions, High visual clutter(HVC) vs low visual clutter(LVC) which are measured on a 7-point likert-scale. Conducting an independent samples T-test my output (SPPSoutput1) clearly shows a significant difference between groups, HVC N=96 M=4.13 (SD-1.42) and LVC N=96 M=4.77 (SD=1.00) with p being 0.000405.

Now I also have a numerical moderator variable escapism which is an individual characteristic also measured on a 7 point likert-scale.

My covariates are cognitive processing load which was used in my pre-test to measure the difference in visual clutter (7-point Likert scale), age and gender.

Finally, I used this input in Process by hayes model 1 which resulted In SPSSoutput2 and shows a constant of 5.5793 with visual clutter as an independent variable merely having a coefficient of 0.005, SE=.5883 T=0.0093 and P=.9926. This does not make any sense to me as the difference in means between groups as shown above are substantial.

Can someone please tell me if something went wrong? In the meantime to finish my thesis I have decided to change the moderating variable escapism into a categorical variable and I perform a factorial ANOVA which shows me completely different results with visual clutter being highly significant.

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