How can the implementation of artificial intelligence help in terms of the automated process of analysing the sentiment of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysing changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms?

How can the computerised analytics system architecture of Big Data Analytics platforms used to analyse the sentiment of Internet users' social media activity be improved using the new technologies of Industry 4.0, including but not limited to artificial intelligence, deep learning, machine learning, etc.?

In recent years, analytics conducted on large data sets downloaded from multiple websites using Big Data Analytics platforms has been developing rapidly. This type of analysis also includes sentiment analyses of changes in Internet users' opinions on specific topics, issues, opinions on product and service offers, brands of companies, public figures, political parties, etc., based on verification of thousands of posts and comments, answers given in discussions posted on social media sites. With the ever-increasing capabilities in terms of computing power of new generations of microprocessors and the speed of processing data stored on increasingly large digital storage media, the importance of increasing the scale of automation of the processes carried out during the aforementioned sentiment analyses is increasing. Certain new technologies of Industry 4.0, including machine learning, deep learning and artificial intelligence, are coming to the aid of this issue. I am conducting research on the process of sentiment analysis of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysis of changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms. I have included the results of these studies in my articles on this subject. I have also posted these articles after publication on my profile of this Research Gate portal. I would like to invite you to join me in scientific cooperation on this issue.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

How can the implementation of artificial intelligence help in terms of the automated process of analysing the sentiment of the content of posts, posts, banners, etc. posted by Internet users on popular online social media, analysing changes in opinion on specific topics, changes in trends of general social awareness, etc. conducted using computerised Big Data Analytics platforms?

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Dariusz Prokopowicz

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