We want to create a PR and communication campaign that the government will use to motivate the public to use public transport instead of privately owned cars in peoples´ daily lives. We want to persuade undecided people who can use both public transport and cars to use public transport more often, especially when both means of transport are of comparable quality and equally accessible. We will create a questionnaire survey where we will access the perception and behavior of the public towards transport choice. Do you have any suggestions on how could we link it to a communication strategy and campaign that will follow after that?
I agree that the starting point is the guarantee of optimization of travel time. For that, it would be necessary to update the infrastructure and route planning of public transport. The second point can be the guarantee of comfort (electric bus is a good option).
"comparable quality and equally accessible" is a strong word. It is exactly on that point that people make their transport decisions. Since people's transport decisions are extremely decentralized by nature, I am very pessimistic about the effect of a government campaign on public transport. Land use planning can do a better job at "comparable quality and equally accessible" assumption.
Dear Mr. Lyach!
I completely agree with Mr. Rodrigues and Prof. Deng. I did my best to search for you articles you might find valuable for your work:
1) Hörcher, D., Singh, R. & Graham, D.J. Social distancing in public transport: mobilising new technologies for demand management under the Covid-19 crisis. Transportation (2021). https://doi.org/10.1007/s11116-021-10192-6 Open access: Article Social distancing in public transport: mobilising new techno...
2) Rojas-Rueda, D., Morales-Zamora, E. Built Environment, Transport, and COVID-19: a Review. Curr Envir Health Rpt (2021). https://doi.org/10.1007/s40572-021-00307-7 Open access: Article Built Environment, Transport, and COVID-19: a Review
3) Jihane El Ouadi et al. (2021). Shared public transport within a physical internet framework: Reviews, conceptualization and expected challenges under COVID-19 pandemic, IATSS Research, 13 March 2021, In Press, Corrected Proof, Open access: Article Shared public transport within a physical internet framework...
Yours sincerely, Bulcsu Szekely
Actually by finding solutions for the issues letting me and others decide for personal car instead of public transport (which I usually prefer if applicable)
Those are:
- last mile access (acceptable time from door to door), it doesn't matter if I can travel 170 km fast by public transport, when I need to walk the last 7 km for there are no public transport options
- need of transport something big or heavy
- flexibility to travel, no chance to plan travel in advance
- travel comfort (packed trains and standing 2 h in the floor is not acceptable - especially not in this Corona times)
- bad weather backups - I personally stranded from time to time sleeping at work for the public transport was broken - in such cases the cabs are blocked by the masses of other people wanting home
Ok - these are really challenges, I agree. Students and youngsters may have not such issues and they use public transport much more often anyway - however a significant part of population is not as fit and flexible. To reach them needs a solution.
Hope it helps
can be the following:
1 - Free public transport
2- Improving the quality of public transportation
3- Periodic special prizes and privileges for public transport users
4- Availability of various public transportation services for the general public
5- Solving the traffic problem for public transportation
6- Providing the utmost comfort, comfort and beauty in public transportation
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Pedestrianization of some areas of city can help provided people can travel through the pedestrianized area in public transport like tram or electric buses which do not pose threat pedestrians
The government achieved these through the provision of employerbased commute programs, single occupant vehicle regulation, road pricing, multimodal facilities and transit oriented land development. Please click the link of this article and see page one:
https://oapub.org/soc/index.php/EJSSS/article/view/317
Further to especially Anke Spillner and Feng Frederic Deng , I'd add questions around:
- Safety (walking to public transport, waiting for it, on-board and destination side) as well as comfort of the above (walking/waiting in rain/snow/cold/heat, etc.)
- Timetable availability outside peak hours
- Costs of various options
- The value of time stuck in traffic?
Different countries or cities may have different issues. Maybe do small focus groups first to get some issues first-hand and then test a wider audience?
Dear Mr. Lyach,
You may go through the following article:
Article MOTIVATING FACTORS FOR PRIVATE CAR USERS TO USE PUBLIC TRANSPORT
I hope it helps!
Probably best to rethink the way cities are being developed. Encouraging the public to take the public transport when using a private care will make the trip easier for the individual is next to impossible. Make public transport easy and simple. Make it possible for an individual to choose public transport over a car when given a choice. that choice can be made only when the public transport is beneficial to the individual in terms of comfort and time!
Reduzir a oferta de estacionamentos públicos para automóveis nas vias mais congestionadas e priorizar o transporte público com faixas exclusivas para ônibus de forma a melhorar o desempenho operacional dos modos coletivos de deslocamento.
Conference Paper A Motivation Approach for Using the Public Transportation by...
There are many ways by which the govt can motivate few being the ones I have listed below for your reference:
1. It is cleaner for environment and thus beneficial to the entire world and saving the environment
2. It is in quite a high demand and is located in prime areas so the main roads and districts or highways are sure bet and specially if there are large or important districts that need to be connected from one spot to another.
3. Easy to read transportation map and time tables to be displayed which enables easy movement too
4. Stops to be easily accessible and visible and to be clean hygeince and attractive
5. Transport medium should be cheap and affordable for any lower middle class as well as poor people and ofcourse the service needs to be very good in that affordable pricing.
6. Ensuring the population or the maximum number of people are using the transportation which fetches revenue and cleaner and greener environment too
7. Governemnt services should be attractive and recognisable like the ones they offer in private services and then the people can see the difference and can join in easily.
Hope so this answers most of your question thanks and stay connected for more
To use public transport instead of private car’s , several strategies are needed, one of which focuses on social psychological factors called the “Theory of Planned Behaviour” which determined behaviour. For viewing full article, please access the link:
https://oapub.org/soc/index.php/EJSSS/article/view/316
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