Food has become a major tourist attraction in many developed and developing countries, and it is an important part of the visitor experience. However, the marketing potential of social media cannot be overstated. Social media has evolved into the most important platform for displaying what you want people to see. This research intends to look into how SM platforms might be utilized to promote culinary tourism in a developing country and thereby increase tourist visitation.
Yes, please find some recent and relevant papers:
https://doi.org/10.4337/9781800371415.00041
Article The effect of social networks on the development of gastrono...
https://www.academia.edu/31939698/Influence_of_Social_Media_on_Culinary_Tourism_with_Special_Focus_on_Chennai_City
Article Marketing of luxurious gastronomic experiences on social med...
By creating a community of food lovers who share their experiences and recommendations. Food bloggers and influencers can use platforms like Instagram, TikTok, and YouTube to share their culinary experiences and highlight local food spots. This can inspire travelers to visit new destinations and try different cuisines.
Moreover, social media can help tourism boards and destination marketing organizations to showcase their local food culture and promote unique culinary experiences. They can create social media campaigns that feature local food and beverages, highlight food festivals and events, and encourage travelers to share their food experiences using specific hashtags.
Hi, in terms of variables:
accessibility
awareness
variety
availability
Community development
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