Game-changing AI: Adoption of gamer-inspired Innovations for Small and Medium Enterprise Business models
I'd love to hear from you all, when you see a topic like this what comes to mind?
What are the possible ways of going about the research?
I have decided to carry out this research based on the assumption that the gaming industry tends to be an early(earlier if correct) adopter of innovative technological advancements, in this case, AI tools and processes for either their businesses or their game developments, and even by gamers for marketing of their gameplay(examples such as ideation processes for content creation) and I am interested in how SMEs can learn from these practices to improve their business Processes.
All views will be welcomed and taken into consideration
Victor Onasanya
This is a fascinating and forward-looking research topic. The gaming industry has indeed been a trailblazer in adopting and refining AI for real-time decision-making, personalization, user engagement, and content generation—practices that hold high relevance for SMEs. For example, adaptive AI used in games to personalize player experiences can inspire SMEs to customize customer interactions in e-commerce or service delivery. Similarly, procedural content generation in games could be applied to automate marketing content or product recommendations for SMEs.
SMEs can also learn from the gamification strategies popular in gaming—applying reward systems, competition mechanics, and progress tracking to increase employee engagement, customer retention, or training effectiveness. AI-powered chatbots, already common in gaming communities, can streamline customer service operations for SMEs with limited human resources.
In terms of research approach, a multi-method design could be valuable: combine a literature review of AI use in gaming with case studies of SMEs experimenting with similar innovations. Qualitative interviews with game developers and SME owners could uncover transferable strategies. You might also explore the role of open-source gaming tools (e.g., Unity ML-Agents) in prototyping AI solutions for small businesses. Your assumption is solid—game-inspired AI may indeed offer a rich, underexplored toolkit for SMEs navigating digital transformation.
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