The notion “smart statistics” is a by-product of the exponentially growing amount of data in our world: A large part of this growing amount of data is attributed to changes in styles of communication due to the rise of technology and the increasing use of the internet, resulting in data which have the potential to be used for the production of official statistics. “Smart” refers here to the involved “smart technologies”, the real-time, automated, interactive technologies that optimise the physical operation of appliances and consumer devices. Given all the new and alternative data, competitors to official statistics may provide the smart statistics faster, with more details, perhaps less reliable. Smart inflation rate based on retail scanner data, smart unemployment based on mobil positioning data, smart GDP based on tax data are already in an experimental stage; linking all the new and alternative data will allow the cunning data analyst many more smart statistics. What role can play official statistic in such a future?