how can the marketing intelligence help organizations in being proactively rather than acting re-actively however , in the other side how can the organizations utilize from MKIS in satisfying their customers ?
by collecting datas about their needs, desires, drives,... and translate it to information.
this can foster their process, products, services
This is an inherent challenge for market analytic,researchers, organizations and agents in the supply chain. It is not surprising to encounter "Bull-Whip" effect due to poor / improper data management, information asymmetry etc.. getting customer data is equally stressful and challenging. Good luck
Marketing intelligence help organizations predicting client behavior when or whether they are willing and will actually buy services, goods or both. Predictive analytics help organisations understand client needs, and under what conditions consumers engage in a transaction. Data is collected in real-time and the algoritms interact intuitively with the customer in a personalised fashion. In this way organisations learn about the actual behaviors of current and potential customers. The gathered information of customer behavior can be used for making customer profiles. This information coined as marketing intelligence leverages marketing and sales strategies by personalising propositions and offerings. Key value driver is customer experience.
you can get to know real insight about churning customers and can performed real analytics upon same.
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