How can excitonic peaks be measured through uv-vis absorption spectroscopy?

It is understood that when light energy above bandgap is applied to a material, an electron-hole pair is generated, and exciton is generated as the electron-hole pair is bound by coulombic interaction. In this case, shouldn't the excitonic peak not appear in the absorbance? Because absorption requires only the energy for which the electron-hole pair will be made and then exciton will be generated by each other's coulombic force (i.e. exciton binding energy).

I'm confused, so please help me.

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