The Covid-19 crisis provide us to know the importance of a powerful Health sector, with all the it actors of development which have motivated the appearance of certain medicines that have a role at healing the intensity of the virus. Economically talking, this dilemma confuses the companies producers on how being competitive compared to the concurrence, the price strategy isn't a decisive instrument because of country policies decisions, The main actions have to be articulating on making a good composition of the product in which insure the healing impact with a high percentage, so that make it known by the ecosystem (Hospitals, clinics, pharmacies, wholesalers, and Population...), to well make this, a strong marketing model have to be established and well communicated, even if we are not sure of it effectively in the real business environment. Can the company make it own KAM (Key account managers) assures a convicing communication to introduce the product and involve costumers to make orders? what roles can key opinion leaders (KOL) plays in recommending the product of a specific company? and why?
Kelthoum Zhour
A solid marketing strategy increases the number of people in your target markets that are aware of who you are, why you are relevant to their needs, and why you are the preferred provider. To accomplish this, a solid marketing strategy will include a variety of marketing channels.
Please refer to the following reading material:
Applbaum, K. (2006). Pharmaceutical marketing and the invention of the medical consumer. PLoS Medicine, 3(4), e189.
Greene, J. A., & Kesselheim, A. S. (2010). Pharmaceutical marketing and the new social media. New England Journal of Medicine, 363(22), 2087-2089.
Smith, M. C. (2014). Principles of pharmaceutical marketing. Routledge.
Hermann Gruenwald Its exactly about these strategies, as yous said, companies stay wonder if really doctors prescribe their drugs or not, more often even the doctors today look for their profit in the business, which make it hard to companies to really apply the marketing process they set for their business.. These cases may entertain corruption issues specially in calls for tenders..
May be these research will help:
doi:10.1001/jama.2017.5784
https://dx.doi.org/10.26808/rs.ph.i10v2.01
Pharma need to develop a trust and believe first among the people than the better way of marketing is personal mode only
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