Blockchain and digital platforms ensure transparency and traceability in agri-food markets by enabling tamper-proof records of origin, grading, certification, and logistics, supporting fair price discovery through real-time market data, and empowering farmers with direct access to buyers, thereby building trust and efficiency in agricultural trade.
Blockchain and digital platforms enhance transparency in agri-food markets by creating unchangeable records of each transaction, ensuring stakeholders can verify origin, quality, and movement of produce. They enable
traceability through end-to-end digital tracking, supported by IoT data for real-time monitoring. Smart contracts and open price data support fair price discovery, reducing middlemen and ensuring timely payments to farmers. This builds trust, prevents fraud, and allows producers to gain better value for quality produce.