The concept of international competitiveness has two components. The first one addresses the issue of costs. If costs in a given country are low, then the country can export goods -cost competitiveness. If, however, country can export goods due to the image of its products have or due to their high quality and/ or technological or market specifics (even if these products are not cheaper than the rival goods), then we talk about non-price or qualitative competitiveness.

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