Hi there - I'm currently in the process of writing my research proposal for my MBA Finance dissertation. My area of focus is online travel booking platforms (e.g. AirBnb, Booking.com, Expedia), and I would like to research the impact changing buyer behaviour (caused by Covid) has had on these organisations.
I'm having trouble narrowing down the financial aspect of this topic, with the information that I would have publicly available on the companies, and would love some guidance. Would it be sufficient to look at impact on share price? Or would overall organisational risk be better?
Any guidance would be much appreciated - Thanks!