Neuro marketing has enhanced the way marketers look at situations and advertisement . Supply chain system is one of the most rational market . How can a market dominated by rational thinking be enhanced through evolving neurosciences study .
My suggestion is examining this article: http://onlinelibrary.wiley.com/doi/10.1002/mar.20907/abstract
They say that nano marketing could be a new way of thinking neuro marketing by implementing nanotechnology to existing neuromarketing techniques.
So why would not you can use for supply chain system?
Thanks a lot for the insights on nano technology . Are there any research studies which cater to this segment of market in context to Indian Economy ?
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