Hello, I'm looking for assistance with data analysis using SPSS for my project in order to find out about consumers' attitudes toward an advertising appeal. Your assistance and advice will be greatly appreciated in this regard.
Thanks
Thanks
Dear sir,
I've referred to this below-linked video for my studies. I hope it is helpful for you too. All the best!
https://www.youtube.com/watch?v=K8F439rWjTg
Hello, how are you measuring consumer attitudes? is it a likert scale strongly like, moderately like, like, dislike, strongly dislike or something like this
Deborah J Hilton Yes, it is a Likert scale Strongly disagree to Strongly agree
Thankyou Saleem Ur Rahman, to answer the question you need to also explain the advertising - is there three different campaigns for example or just two ? this helps with working out the best analysis
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