Gamification in The Gig Economy: Who Really Wins?
Platform Owners or Gig Workers?
Today, gamification is used in the gig economy and in e-business applications where employees benefit from rewards and discounts; But who is the winner of this race? Gig Workers or owners of these businesses. The gig economy is a free market system where temporary positions are common and organizations hire independent workers for short-term commitments. The term "gig" is a slang term for work that continues for a specified period of time. For more than a decade, the gig economy has claimed that by signing up with large Internet companies, they can be their own boss and choose how and when to work to fit their lifestyle. But workers found that they were driven by existing incentives and laws. Big digital platform software offers rewards and puts them to work every second.
But businesses say the system allows them to grow more than traditional companies that rely on old business ideas like paychecks and incentives. make more progress. But gig workers are facing uncertainty in these plans. For example, they must decide to accept a job without knowing how to accurately evaluate it. Gig workers say rates are fluctuating more and more now, and making informed decisions about what to accept depends on a game whose rules are constantly changing.
Gig workers gain flexibility and independence, but little or no job security !
USA is well on its way to establishing a gig economy, and estimates show as much as a third of the working population is already in some gig capacity as of 2021.
To the individuals working in the gig economy, it seems to be worth it. Studies show that 79% of individuals who work in the gig economy are more satisfied than when they were working traditional jobs.
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https://brodmin.com/case-studies/gig-economy-case-study/
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Personally, I am not in support of this growing societal trend,
which implies digital slavery.
It may be efficient for both sides (platforms & workers),
in terms of short-term accounting,
but it will not lead to a stable society,
in terms of free choice.
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Act always so as to increase the number of choices.
Heinz von Foerster
Dear Mr. Aftabi!
You spotted a very important problem to consider. May I state that the solution is a case - and context-dependent one:
1) Mano Ashish Tripathy et al. 2022. Gig Economy: A paradigm shift towards Digital HRM practices, The Journal of Positive Psychology, Vol. 6, No. 2, 5609 – 5617, Free access: Article Gig Economy: A paradigm shift towards Digital HRM practices
2) Vijay Pereira, Abhishek Behl, Nirma Jayawardena, Benjamin Laker, YogeshK Dwivedi & Shikha Bhardwaj (2022). The art of gamifying digital gig workers: a theoretical assessment of evaluating engagement and motivation, Production Planning & Control, DOI:10.1080/09537287.2022.2083524, Free access: Article The art of gamifying digital gig workers: a theoretical asse...
May I state: Platform Owners should drive the benefits of Gig Workers so that both could "win".
Yours sincerely, Bulcsu Szekely
Mr stephen l. Ternyik & Mr Bulcsu Szekely.
Thank you very much for your comment and advice.🙏🙏🙏
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