I'd love to hear from you all, when you see a topic like this what comes to mind?

What are the possible ways of going about the reserach?

I have decided to carry out this research based on the assumption that the gaming industry tends to be an early(earlier if correct) adopter of innovative technological advancements, view case AI tools and processes for either their businesses or their game developments, and even by gamers for marketing of their gameplay(examples such as ideation processes for content creation) and I am interested in how SMEs can learn from these practices to improve their business Processes.

All views will be welcomed and taken into consideration