The article is talking about the banking sector. It discusses data analysis derived from basic measurement, balanced scorecard, and financial indices to evaluate bank operations.
There are four balance scored indicators namely growth, financial, investment and market must be achieved to see the development of an organization or company.
- James M. Kohlmeyer III and Janet A. Samuels. (2017) Rebecca's Coffee and Tea House: A Strategic Mapping and Balanced Scorecard Case Study. Issues in Accounting Education Teaching Notes 32:2, 13-25.