I am starting a new project concerning marketing and tourism and I would like to analyze travellers comments on Facebook. I know about Netnography and NVivo software but I am not sure if there are easier /more reliable methods ?
If anyone has experience in UGC analysis on Facebook and interested in joining as co-author ,please write me.
Thank you,
Hi,
If you are intending to use a considerably large sample frame then data-mining software will make the task easier. If you will be using a small sample and aiming for very detailed qualitative analysis then manual coding, pen and paper might suffice.
There are numerous text-mining tools available (General Sentiment, Lexalytics, Radian6, Text Stat and so on) but it is best to choose one that suits your budget and technical ability and more importantly, the best tool for what you want to achieve / find out through your research.
The golden rule is the use of any analytic tool is best guided not by the capabilities of the software but by the aims and objectives of the research project and the interpretive requirements of the researcher.
If you can get a copy, try Halfpenny, P. & Procter, R. Innovations in Digital Research Methods. Sage.
Amal Hosny Hello, I have written articles about Airbnb, instagram and Tripadvisor UGC data before. I collected this data using Webharvy, XLSTAT, and MAXQDA. Can you send an e-mail regarding the details of your work?
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