Does quality service, customer satisfaction and customer trust lead to strong customer loyalty for an organisation. Focus is on hotels/ Hospitality industry in general.
Assume that your IV is SQ,CS and CT as mediator and DV - customer loyalty.You might want to use a a strategy (e.g service guarantee) to achieve CL?
Attached for your kind perusal.
Good luck.
Yes, quality meets expectation and it edifices trust and it ultimately anchor tourists permanently with the tour operator, agent etc.
empirical study on the subject indicates positive effect of hotel location, service quality, perceived consumption value and customer satisfaction on customer loyalty. some of the empirical study on the subject may be useful in getting the subject insight
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3368012
http://www.iaeme.com/MasterAdmin/Journal_uploads/IJM/VOLUME_8_ISSUE_6/IJM_08_06_014.pdf
https://hrmars.com/papers_submitted/5074/Investigation_of_Factors_Influencing_Customer_Loyalty_in_Malaysia_and_Jordan_Hotel_Industry.pdf
http://etd.uum.edu.my/4925/2/s815174_abstract.pdf
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