In learning by doing programs in entrepreneurship education, students are novice entrepreneurs: what do they need to be able to act in the real business world? What do they really need to learn before to try to start and run a business?
According to me, in order to teach entrepreneurship with effectiveness, we have to get rid of using classical pedagogical technics and adopt active pedagogy tools such as serious games.
I occasionally watch THE PROFIT on CNBC. Marcus always tells the audience and the business owner they need to know the numbers. Aside from desire, drive and having a salable product or service you need to understand the basics of accounting. Are you making a profit? If not why not. How do you reach a profitable point in the business. Is the business capable of being profitable?
Entrepreneurship education is an institutionalized form of learning that enable us to relate it with the world, experience it, understand the phenomenon and attempt to change the world and to the ways in which we understand ourselves and our relations with others. it attempt to ensure the progress and development of individuals and organisation as a whole. most of the Scholars have consistently emphasized that action is a central construct to understand entrepreneurship Entrepreneurship education must design in such a way that it must be able to take actions to pursue business opportunities. the following link r may be useful
Antes de salir al mercado, deberian analizar si captaron una oportunidad de negocio y luego, afianzar su capital: humano, social, y financiero. Y de acuerdo a ello incorporar socios clave.
The management of business is a profession that is learned by doing. It is very difficult to teach this profession to someone who does not have experience. Generally, skills are associated with experience and intuition.
The first thing to do is helping students be sentitive to problems and opportunities in the environment, so they could detect not only market needs, but market pains. Then, develop creative and critical thinking and enhance entrepreneurship motivation. Then, try cases and learning by doing activities following lean entrepreneurship tools. Desing thinking helps a lot. Emphasize pitch making and prototyping. Once they have completed this phase, there must be a follow up program or a mentoring program to see performance in the market. Obviously, everything will depend on the time your students have for all this program.
Have them lose fear and make them take innovation and entrepreneurship as important values in personal and professional life.
Generally a beginner professional in the real business world, should be like a sponge that absorbs all the knowledge of experts, analyzes situations with critical sense, overcomes fear, takes risks with prudence and learns from experiences.
Before trying to start a business he must form a solid work team, make sure that his product or service will satisfy a need in the market, have good and sufficient suppliers, know very well his potential customer and the competitors' strategies. Design good communication and distribution strategies and carry out a robust financial plan. A good prototyping and Canvas business model courses would serve him well.
Starting a business is taking risks, knowing what your destination is, where you want to go, without knowing exactly how to get there even if you have an idea, even a good idea. That's why planning is necessary to understand the risks you are taking, to understand the field, to know which road to take and to try to weigh as much as you can through different scenario's. But very important is to have an entrepreneurial attitude, being prepared to make mistakes and learn along the way. Apart from theory and consulting others, 'learning by doing' is important. So in the educational program practice must take an important part to learn.
Entrepreneurship education will provide the theory. When you looking to start a business you must always have a good mentor who is going to share certain business skills that will shape you into a solid entrepreneur. Attitude towards customers, commitment to making it work, willing to put in the long hours, being innovative, the ability to make tough business decisions in a tough environment are all areas that one needs to build on. It won't happen on day one but with and experienced mentor you build on these skills over time.
They need tools and academic constructs - simple things like business model canvas, lean startup, design thinking techniques, etc - they need to know what they need to know. How they apply them, when they apply them or which ones they apply depends on the environment around them when they finally graduate.
One of the most importing thing to learn is Sensemaking of an ambiguous, complex and uncertain environment. In other words the entrepreneur has to "enact" his environment. In order to do this successfully Entrepreneurial learning must be a combination of knowledge and know-how (experiential learning).