In short. It is too much simple question for too much complex situation. There are completely different conditions in poor unstable country and rich instable country for consumers behavior. Other factor is literacy of population. It seems to me, that formulated question is nut suitable for outlined problem.
Thank you Dr Jarosalv for adding answer to my simple question. Yes, there are contextual and situational factors. I would be grateful if you can recommend papers published in this area.