Dear Mohsin, yes. There is a ton of literature about the TPB in entrepreneurship, e.g.,
Krueger, N. F. J., & Carsrud, A. L. (1993). Entrepreneurial intentions: Applying the theory of planned behavior. Entrepreneurship & Regional Development, 5, 315–330.
Haus, I., Steinmetz, H., Isidor, R., & Kabst, R. (2013). Gender effects on entrepreneurial intention: A meta-analytical structural equation model. International Journal of Gender and Entrepreneurship, 5(2), 130–156.
Krueger, N. F. J., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15, 411–432.
Linan, F., Nabi, G., & Krueger, N. F. J. (2008). British and spanish entrepreneurial intentions: A comparative study. Neurosurgery, 62, 294–310. doi:10.1227/01.NEU.0000297044.82035.57
Zapkau, F., Schwens, C., Steinmetz, H., & Kabst, R. (2015). Disentangling the effect of prior entrepreneurial exposure on entrepreneurial intention. Journal of Business Research, 68(3), 639–653. doi:10.1016/j.jbusres.2014.08.007
Liñán, F., & Fayolle, A. (2015). A systematic literature review on entrepreneurial intentions: citation, thematic analyses, and research agenda. International Entrepreneurship and Management Journal. doi:10.1007/s11365-015-0356-5
Shinnar, R. S., Giacomin, O., & Janssen, F. (2012). Entrepreneurial perceptions and intentions: The role of gender and culture. Entrepreneurship: Theory and Practice, 36(3), 465–493. doi:10.1111/j.1540-6520.2012.00509.x
Fayolle, A., & Liñán, F. (2014). The future of research on entrepreneurial intentions. Journal of Business Research, 67(5), 663–666. doi:10.1016/j.jbusres.2013.11.024
According to The theory of planned behavior, entrepreneurial behaviour of students would be the result of four main factors
- Entrepreneurial intention
- Attitude toward entrepreneurship
- Perceived behavioural control
- Subjective norms
Entrepreneurial intention would be determined by the three other factors. The first is the attitude toward the entrepreneurship and refers to the degree to which a student has a favorable or unfavorable evaluation of the entrepreneurial behaviour .The second antecedent of intention is the degree of perceived behavioral control which refers to student ability: the possibility to control skills, resources and opportunities, and to overcome obstacles. The third predictor is a social factor: subjective norm; it refers to the perceived social pressure to perform or not to perform entrepreneurial behavior.
Therefore, in order to enhance entrepreneurial intention of students, and to develop their entrepreneurial behaviour, university should act on :
- Student attitude toward entrepreneurship in order to make them more motivated and optimistic to launch their own businesses.
- Perceived behavioural control, by developing their entrepreneurial ability: skills, capacity to identify entrepreneurial opportunities, capacity to create resources.
- Social factors: influencing government and civil society to create a favorable entrepreneurship environment.
I conducted some research on the strategy choices of potential entrepreneurs, as well as the evolving typology of prospective entrepreneurs. My research found that there are several reasons why individuals considering entrepreneurship would continue with their goal of founding a business, including greater control of their destiny, increased satisfaction, more money, and creating a legacy for their family and children.
Article On becoming an entrepreneur: An evolving typology
Article Strategy Choices of Potential Entrepreneurs
One of the key issues now is understanding when and how intentions translate into behaviour.. As our literature review shows, longitudinal research is still scarce.
Article A systematic literature review on Entrepreneurial Intentions...