Have anyone used these two theories in the same research paper?
We have done a theory of planned behaviour analysis, and plan to demonstrate the finding in the theory of buying behaviour (Howard & Sheth model).
Dear Hedda,
At least some have considered the options:
Article Integrating the TPB and the Norm-Activation Theory to Explai...
Article The role of subjective norms in theory of planned behavior i...
In fact TPB and theories of Buying Behavior (Willingness to buy foreign goods) are being used as Independent and Dependent Variables by my Ph.D students in case of Bangladesh.
Hi, Hedda,
Please see my following paper:
https://www.researchgate.net/publication/269096050_Post-Purchase_Dissonance_The_Wisdom_of_the_%27Repeat%27_Purchases%21
Hope you find it useful!
Nadeem
Article Post-Purchase Dissonance: The Wisdom of the 'Repeat' Purchases!
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