I am interested in doing my doctoral research on a model for the strategy of operations in services but I want to be sure if one does not exist today
I have seen many analysis models for the operation of services, but I have not seen a model to determine the strategies. I think it may be a good idea.
A review of previous research will help you to find out what is going on in your research field. It will also help to find a research gap.
Hi Alejandro Medina
As far as I remember, I have not seen a model to determine the strategies for operations in services.
But, regarding 'models' I suggest you to check my paper attached. I explored a model proposed by Keller & Lehmann (2006) focusing "Marketing, Brand and Financial Performance: Feedback in Decision Making" and I think it may, somehow, be applicable to Services and may support you on your research.
I wish you all the best in your doctoral research!
threats…special operations leaders readily admit that they should not be the central pillar of U.S. military strategy." Instead, Special Operations commanders
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