I'm conducting research on cultural events as a resource for managing tourism demand in the off-season. Can you suggest me some research and above all know best practices of cultural events that generate tourist flow even in low season?
thank you
A good example is te big track event in Cartagena, Colombia, the 1st week of december, the all-lowest week in the year.
It may be worth looking to Singapore and their approach to promoting and organising cultural events to draw in tourist throughout the year. As a multicultural, multi racial society they use their combined cultural heritage effectively to offer a year long calendar of events which highlight the amazing diversity in the city state. Festivals include Chinese New Year, Mid Autumn Festival, Deepavali and many more, there is something every month. The government has a visit Singapore website with some good information https://www.visitsingapore.com/festivals-events-singapore/
Good luck
Look into festivals, film, jazz, folk. I volunteer at a few events that impact local economies. In Rehoboth Beach, Delaware both the film and jazz festivals provide increased revenues and tourism during the shoulder, off-season months. The national folk festival in Salisbury, MD also provides a big economic boost.
Take a look at Cudny's research - you can find on ResearchGate
"Festival tourism - The concept, key functions and dysfunctions in the context of tourism geography studies"
Katherine A. Quinn Thanks for the tips.
I would like to know, if possible, if there are researches that measure the visitor's expectations and his experience in relation to the consumption of food and drink on site, to the purchase of handicraft products
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwiCit6A0ermAhVjxFkKHfcbBiYQwqsBMAB6BAgJEAQ&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DYRSnAlYpTiU&usg=AOvVaw0FA0gLm_swNi_nchaJ5JpE
some arguments are there in different contexts...
Akhoondnejad, A. (2016). Tourist loyalty to a local cultural event: The case of Turkmen handicrafts festival. Tourism Management, 52, 468-477.
Woosnam, K. M., McElroy, K. E., & Van Winkle, C. M. (2016). Using values to predict tourist motivation: An application to special events in cultural tourism at the Winnipeg Fringe Theatre Festival.
Chicago
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