I am of the view there is gap between banking industry and its customers, when comes to fraud awareness and understanding of internet banking scams. To which the fraudster takes advantage of the gap particularly to phishing, vishing and smishing scams. I am of the view many customers are not understanding these types of scams mainly because they disregard the bank's fraud awareness information or security alerts. Therefore, they disadvantage themselves from being able to safeguard their banking channels against the scammers. Although the banking industry and the related stakeholders are regularly issuing various fraud awareness about phishing, vishing and smishing scams the questions remains whether does this reach the consumers in way that is intended by the banks for customers to apply them in their daily digital banking needs.