Hello, I suggest you try to carry out some quantitative linguistic analyses. Feel free to check out my profile or contact me. Media and quantitative linguistics were born for each other.

Dear Michal Místecký,

You may want to review the following info:

https://opentextbc.ca/introductiontosociology/chapter/chapter8-media-and-technology/

https://www.researchgate.net/post/Any_suggestions_on_a_theoretical_framework_for_dealing_with_media_journalists_Twitter_experience

https://www.webfx.com/internet-marketing/traditional-media-vs-new-media.html

The Unifying Theory of Art - see my profile.

The Jakers World Media Heist - ditto

Fine Art Practice and The Pictorial Condition - ditto

Pictorial Exploration, Race Graphics and Modernism - ditto

There is no post-true theory.