I look for an unidimensional, short version scale for retailer/company reputation, that could show discriminant validity with trust measures. I've already seen Cohen (1993) and Fombrun et al. (2000) measures, but do not fit with my research project.
Houcine Akrout
Hello,
This reference could meet your expectations "Ganesan S. (1994), Determinants of long term in buyer-seller relationships, Journal of Marketing, 58, 1-19."
Hope it helps !
H. A
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Isabel P. Riquelme
Thanks a lot for your suggestions, finally I will use the measure developed by Ganesan (1994) :)
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Jorge Ibanez
unidirectional retailer after functional analysis like QFD, the service of excellence and low price promotions
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