Isabel P. Riquelme

2 Questions 3 Answers 0 Followers

Questions related from Isabel P. Riquelme

Could you suggest me an unidimensional, validated scale for retailer reputation, that shows discriminant validity with trust measures?

I look for an unidimensional, short version scale for retailer/company reputation, that could show discriminant validity with trust measures. I've already seen Cohen (1993) and Fombrun et al....

06 June 2016 4,047 4 View

Could you suggest me a survey-based way to measure dynamic pricing in retail settings?

Need information about how to measure dynamic pricing in retail settings, in the online and/or the offline channels; how to translate this price strategy to a potential scenario to be included in...

25 January 2016 5,572 2 View