29 September 2020 4 6K Report

It is common that a source domain is conceptually linked to multiple target domains. According to the neural theory of metaphor, once a concept as a source domain is activated, signals will spread through neural circuits/mappings. This is, multiple target domains should be activated simultaneously. Is this true? Or context plays a moderating role in this process. Any terms or articles to recommend, please?

Can I inhibit the processing of several other mappings by making one mapping more accessible? (accessibility theory).

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