Can you suggest some references on the applications of predictive analytics in product development?

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Debi Prasanna Acharjya

You may add the following reference:

D. P. Acharjya, Debasrita Roy and Md. A. Rahaman: Prediction of Missing Associations using Rough Computing and Bayesian Classification, International Journal of Intelligent Systems and Applications, Vol. 4 (11), pp. 1-13 (2012)

Dony Saputra

You may want to try weka, rapidminer, or ELKI

Hoi-Yung Iceman Leung

I would suggest the Modern Test Theory in psychometric field, Rasch Theory/ Items Response Theory. This models are used to estimate observable latent trait from person, objects or any human measures. They are highly use in educational measurement and assessment to predict the hypothetical variable from unobserved variable.

The suggested reading: Carolyn Baylor,William Hula, Neila J. Donovan, Patrick J. Doyle, Diane Kendall and Kathryn Yorkstona (2011). An Introduction to Item Response Theory and Rasch Models for Speech-Language Pathologists. American Journal of Speech-Language Pathology