Consumer Behaviour of Food Waste
Since food waste is studied in a number of disciplines, we are seeking good measures available out there, particularly from consumer behaviour perspective.
Please recommend if you know one or two articles/ scales for measuring food waste. We are trying to capture consumers' feelings, beliefs, values, attitudes, behaviours, intentions, practices and the like.
Thanks!
Hi Kaleel!
What about a simple food waste dairy? The results could be then used in a survey to identify the motives behind throwing each of the different foods?
Good luck!
Paula
Please see this reference; while it talks about aggregated food waste in American, there are descriptions of waste reversal strategies that consumers may take; may give you some ideas.
https://www.epa.gov/sustainable-management-food/united-states-2030-food-loss-and-waste-reduction-goal
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