I am a PhD student specializing in marketing, in the process of conducting a study on the factors affecting the customer’s lifetime value. I am asking for assistance in obtaining a company sales database, provided that it has various data that allow calculating the customer’s lifetime value and the influencing factors such as relationship duration, type of product, Prices, discounts...
Obtaining a company's sales database for a research study can be a complex and challenging task. There are several ways that you can go about obtaining the data you need for your study:
Regardless of the approach you take, it's important to keep in mind that obtaining a company's sales data is a sensitive issue and companies may be hesitant to share their data with researchers. Be prepared to discuss any data privacy and security concerns the company may have, and consider implementing measures such as data masking or data perturbation to protect the privacy of the company's data.
It's also important to note that you should comply with any legal and ethical regulations related to data collection and usage.
Your question is not about CLV parameters and definition. You want data base of companies so you can do study on your research problem. While financial data of companies are available including product services they offer, but a general database of firms with data you are seeking may not be available. These are not published but individual data of firms .Yo can prepare a same and then approach firms to give you required data. Primary source may be only source. Regarding firms data bases these are available in business directories, yellow pages and government and and industry associations publications. For your type of study primary survey is best option
Thank you for your answer,
I'm actually trying to use RFM model to calculate CLV as a dependent variable, also i can extract independent variables such as product type and discounts to study their impact on a CLV.
- Badges
- Science topic
- Similar topics
- Thesis Research